About Us - Studio %

We're data driven and obsessed with results.

Studio is made up of research-minded creative storytellers obsessed with optimization and results. As a full-service, media-agnostic advertising agency powered by Gannett, we offer our clients access to the top research, creative, and marketing communications solutions in the business. And because we’re powered by one of the largest media companies in the nation, we’re able to offer intelligently integrated marketing and media strategies on local, regional and national levels.

Our Story.

Before we were Studio, we were a handful of hand-plucked visual thinkers who focused mainly on internal marketing projects at the Austin-American Statesman.

Our VP had a vision to realign us as a team that could create work for our local advertising clients in Austin, Texas. We organized, created a name, and started building. The rest, as the saying goes, is history. We now work for clients in several states, adding team members, capabilities, clients, and awards a long the way. It’s been a wild ride. And we’ve loved every minute of it.

Our Brand.

We have a lot of experience in developing brands, including our own. We’ve added a few new twists since we adopted our original look, feel, and mascot.

S/8

The S/8 is born out of the earlier adoption of the octopus as our “mascot” by alluding to both the eight arms of the octopus while also incorporating the definition of the number in numerology and its meaning in myriad cultures (power, balance, drive, ambition). The S/8 is also tied to the infinity/mobius symbol, alluding to “completion, harmony and balance.”

The Octopus

The octopus bug is the second generation symbol modeled after our original hydra version, which was originally born out of Studio’s strive for perfection, attention to detail, and passion, as well as the traits octopuses exhibit (cunning, intelligence, and adaptation).