Studio thinks differently as it launches the new 2020 seasonal campaign for The City of Cedar Park.
Each year, Studio helps the City of Cedar Park promote its water conservation and digital metering portal programs. For 2020, the client asked Studio to create a new theme (the original, “A Little Water Goes a Long Way,” finally ran its course). We landed on “Think Water,” a simple and direct theme highlighted by its watercolor design and lockup and the tagline, “Conserving water is always a good idea.” The first piece, shown below, is a direct mailer being sent soon to residents. Social, digital, print, and video to follow. We think the campaign is going to have fantastic results!