Austin Bold FC

Hoop It Up

Behind the Scenes

Circuit of the Americas

Austin Bold FC & Hoop It Up

Home to Formula 1, LeMans, and MotoGP, COTA is also home to other popular high-performance sporting events such as the Austin Bold FC soccer team and the nationally acclaimed 3×3 Hoop It Up basketball tournament. COTA tracked us down to help them launch marketing campaigns to sell out both the Bold’s 2020 season and the 3×3 basketball tournament.

CHALLENGE

Reach families who love soccer in select ZIP Codes around Bold FC Stadium to sell season tickets; score 250 team registrations for COTA’s first Hoop It Up 3×3 basketball tournament.  

SOLUTIONS

Creative integrated promotional campaigns (radio, print, digital, social, native, email and video for YouTube and local TV broadcast).

RESULTS

As of this writing, COTA is now slowly beginning to re-schedule events.