City of Cedar Park
Water Conservation & Digital Metering Portal
Studio was hired by the city to help promote their water conservation efforts and digital water metering portal to residents
The City of Cedar Park sought a team to breathe life into their initiatives with fresh, new creative ideas that served to educate residents.
Integrated media plan and creative driven by social, but supplemented with print and digital advertising, video, landing page development, direct mail, and promotional items.
Last year’s campaign drove 6,000 new users to waterthriftycedarpark.org (a 1,731% increase) and more than 3,500 signups for the digital metering program.