City of Cedar Park

Water Conservation & Digital Metering Portal

Home to more than 80,000 residents, the City of Cedar Park is consistently ranked as one of the Fastest-Growing Cities in the Country. Studio was hired by the city to help promote their water conservation efforts and digital water metering portal to residents.

CHALLENGE

The City of Cedar Park sought a team to breathe life into their initiatives with fresh, new creative ideas that served to educate residents about their two watering days and increase sign-ups on the city’s digital water metering portal. 

SOLUTIONS

Integrated media plan and creative driven by social, but supplemented with print and digital advertising, video, landing page development, direct mail, and promotional items.

RESULTS

Last year’s campaign drove 6,000 new users to waterthriftycedarpark.org (a 1,731% increase) and more than 3,500 signups for the digital metering program.