Logo Redesign

Speed City Broadcasting

Circuit of the Americas

Known as “The American authority on International motorsports,” Austin-based Speed City hosts a weekly live and streamed motorsports show. They also broadcast live Formula 1 pre- and post-race shows live on SiriusXM.


Speed City asked Studio to steer their brand into a new era and put them on  the same podium as their partners and peers, including SiriusXM, F1, ESPN, and Circuit of the Americas. 


Brand strategy, logo design, web development. 


With a racy new look and feel, Speed City Broadcast has put themselves squarely in the driver’s seat when it comes to doing business with the likes of SiriusXM, F1, ESPN, and Circuit of the Americas.